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The Culture of Connectivity: A Critical History of Social Media, by Jose van Dijck
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Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.
- Sales Rank: #61465 in Books
- Published on: 2013-01-30
- Released on: 2013-01-30
- Original language: English
- Number of items: 1
- Dimensions: 6.10" h x .80" w x 9.20" l, .71 pounds
- Binding: Paperback
- 240 pages
Review
"The strength of The Culture of Connectivity lies in the author's ability to take individual case studies of the new ICT platforms and not only analyze their meaning and impact on the individual areas of cyber-activity of netizens, but also conceptualize these assessments toward the next level." --Rafis Abazon and Zhanat Doskhozhina, Al Farabi Kazakh National University, Journalism and Mass Communication Quarterly
"The Culture of Connectivity perhaps stands out most for the ways it attends to microhistorical changes that are often difficult to track given our increasing embeddedness in social media networks and their frequent multilevel updates." --Critical Inquiry
"An invaluable guide to today's fast morphing social media ecosystem. Van Dijck cuts through the blur of online search, sociability, entertainment and commerce to reveal the underlying historical, cultural and economic dynamics that shape our expectations and underpin our vulnerabilities." --William Uricchio, Professor & Director, MIT Comparative Media Studies
"Unlike so many other contributions, Jose van Dijck's superb book treats the 'social' in social media with the seriousness it deserves. It's critical, intelligent, clearly written and remarkably comprehensive. I'm going to force everyone I know who's interested in digital media to read it." --David Hesmondhalgh, University of Leeds
"José van Dijck's The Culture of Connectivity provides us with a balanced and thought-provoking account of the role of social media in shaping human interaction and sociality. She offers a multi-layered model for thinking critically about social media. The particular strength of this work is that it illuminates many of the current debates concerning digital culture through a much-needed critical history that contextualises the rise of social media. This timely and important book is a must read for anyone interested in digital culture." --John Banks, Senior Lecturer, Creative Industries Faculty, Queensland University of Technology
"José van Dijck's Culture of Connectivity is a rich and much-needed critical history of the online platforms that, in hardly more than a decade, have become household names, such as Facebook. Essential reading if we are to comprehend the intricately intertwined political-economic and technological designs behind the meteoric rise of so-called 'social media'." --Ien Ang, Institute for Culture and Society, University of Western Sydney
"The coevolution of media with the public that uses them is described in an enlightening way...Recommended." --Choice
"A lucid account...The Culture of Connectivity perhaps stands out most for the ways it attends to microhistorical changes that are often difficult to track given our increasing embeddedness in social media networks and their frequent multilevel updates." --Critical Inquiry
About the Author
José van Dijck is Professor of Comparative Media Studies at the University of Amsterdam, where she also served as Dean of Humanities.
Most helpful customer reviews
13 of 14 people found the following review helpful.
Excellent and much needed analysis of social media
By R. I. Berkman
I have been teaching Social Media online for the MA media studies program for several years at The New School in New York City and had never found a completely satisfactory book that provided a theoretical and historical grounding for social media until I came across this one. It is a thorough, well written, scholarly yet still very accessible description and analysis of the media, communication and sociological foundations from which the current social media phenomenon has emerged. I learned a lot too from the author, and it was an enjoyable read as well.
I plan on using it as a required text for all the future classes I teach in social media.
5 of 5 people found the following review helpful.
Stephanie's Review!
By Stephanie
I thought that this book had a lot of valuable information about different social media platforms and their privacy policies, however at times I thought it was not a very engaging read. It was great for detailed information in terms of breaking down each media platform and taking a look into their business models, technology, ownership, users and governance. I also thought that it was good if you are interested in the history of technology and social media. It not only gives you the background of social media and how it started, but somewhat of technology itself. She talks about the development of the World Wide Web by Tim Burners Lee, which is crucial for the start of social media. It takes a deep look into how each platform operates and how they will continue to progress forward with this push of social media. It talks about how social media is what we will all be using in the future and its important as marketers and PR people to get rid of the digital divide that we still have going on. We want everyone to be able to understand social media and how it works because that is our future. We will be doing most things online and through connectivity.
2 of 2 people found the following review helpful.
Kayla McCarson's Review
By Christine McCarson
I am a journalism student and this book was a great way to finish my last semester in an interesting read, giving my brain a break from the technical and hands-on knowledge and letting myself, at times, get lost in the way our culture can forget how "social" media all began. This book gives details and in-depth overview about the history of social media that Journalism 101 classes can only touch on in a short period of time. Journalism classes today are trying to keep up with the technology and focus their classes on new media however, Jose Van Dijck's "The Culture of Connectivity: A Critical History of Social Media," takes readers back to Napster, and back to when it all began with Web 2.0, what is referred in the book as vital time for making connections on the internet.
Van Dijck makes her book relevant by showing her readers that social connectivity thrives on 5 platforms: ownership, technology, governance, business model, user/ usage, and content. In each chapter the reader learns how various media works in these platforms and why our culture is not taking notice of important changes such as privacy matters. Read this book if you want a philosophical look into what users of media today would knock-off as being a non-philosophical topic, however, they may realize it may only appear this way because it's changed a culture and isn't slowing down yet.
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