Free Ebook Business Research Projects, by A. D. Jankowicz
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Business Research Projects, by A. D. Jankowicz
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Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.
- Sales Rank: #2246579 in Books
- Brand: Brand: Cengage Learning EMEA
- Published on: 2004-12-09
- Original language: English
- Number of items: 1
- Dimensions: .79" h x 7.49" w x 9.64" l, 1.91 pounds
- Binding: Paperback
- 398 pages
- Used Book in Good Condition
Review
PART I: PLANNING A RESEARCH PROJECT. 1. Purpose and objectives of a project. 2. Choosing a topic. 3. Standards of assessment. 4. Getting organized for take-off. PART II: KEY ISSUES IN DEPTH. 5. Basic assumptions about research 6. Research roles 7. Reviewing and using the literature. PART III: A GUIDE TO EMPIRICAL WORK. 8. Planning empirical work. 9. Methods and techniques. 10. Semi-structured, open-ended techniques. 11. Fully structured techniques. 12. Further techniques. 13. Writing it up. Bibliography. Glossary. Index.
From the Back Cover
Business Research Projects provides a clear guide to planning and undertaking a business research project. It is crammed with checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analysing data, to presenting and writing your report. The second edition is revised throughout, but the book retains the practical and problem-oriented approach and structure of the first edition. The book provides useful advice for the distinct and specialized needs of the undergraduate, diploma student, MBA and the professional reader, and this is highlighted by a convenient coding system.
About the Author
A.D. Jankowicz PhD, C Psych is Reader in Management at the University of Teeside, UK, and Director of the Central and Eastern European Research Centre at the Business School. He has over twenty years' experience of supervision of management projects at undergraduate, postgraduate and post-experience level.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Substantial, readable advice on tackling a thesis
By Paul Rynne
When tackling an MBA thesis, this book was the best we came across. It is well-structured, written in a very readable style and has a good index. Jankowicz explains what is usually expected at various levels (from undergraduate to Ph.D.). The content is often academic, but if your thesis is supposed to have a serious academic component and you are interested in producing a solid report, that will help rather than hinder you. It's the kind of book interested students will dip into over and over again in the course of writing a thesis. Having Jankowicz on the shelf won't replace a helpful academic supervisor, but it will answer MANY questions, thus allowing you to use your supervisor's time more productively, for issues specific to your project. If your project is data-heavy, you will need other reference material; suggestions are provided in the book.
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