Kamis, 26 Februari 2015

[N240.Ebook] Ebook Free A Man on the Moon: The Voyages of the Apollo Astronauts, by Andrew Chaikin

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A Man on the Moon: The Voyages of the Apollo Astronauts, by Andrew Chaikin

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A Man on the Moon: The Voyages of the Apollo Astronauts, by Andrew Chaikin

This acclaimed portrait of heroism and ingenuity captures a watershed moment in human history. The astronauts themselves have called it the definitive account of their missions. On the night of July 20, 1969, our world changed forever when Neil Armstrong and Buzz Aldrin walked on the moon. Based on in-depth interviews with twenty-three of the twenty-four moon voyagers, as well as those who struggled to get the program moving, A Man on the Moon conveys every aspect of the Apollo missions with breathtaking immediacy and stunning detail.

  • Sales Rank: #32865 in Books
  • Published on: 2007-08-28
  • Released on: 2007-08-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x 1.50" w x 5.40" l, 1.29 pounds
  • Binding: Paperback
  • 720 pages

Amazon.com Review
A decade in the making, this book is based on hundreds of hours of in-depth interviews with each of the twenty-four moon voyagers, as well as those who contributed their brain power, training and teamwork on Earth. In his preface Chaikin writes, "We touched the face of another world and became a people without limits."

What follows are thrilling accounts of such remarkable experiences as the rush of a liftoff, the heart-stopping touchdown on the moon, the final hurdle of re-entry, competition for a seat on a moon flight, the tragic spacecraft fire, and the search for clues to the origin of the solar system on the slopes of lunar mountains.

"I've been there. Chaikin took me back."--Gene Cernan, Apollo 17 astronaut

From Publishers Weekly
Scheduled to coincide with the 25th anniversary of the first lunar landing on July 20, 1969, this chronicle offers a comprehensive, often penetrating look at NASA's Apollo program. Originating in 1961, when President John Kennedy told Congress that the U.S. should attempt to land a man on the moon "before this decade is out," the program's last mission ended in December, 1972, with the splashdown of Apollo 17. Diary-like reports mix with first- and third-person accounts as Chaikin, an editor at Sky & Telescope magazine, delivers a chronological view of the missions and those who planned and flew them. Focusing closely on the Apollo astronauts, including Buzz Aldrin, Pete Conrad and Neil Armstrong, Chaikin gives his topic a sense of immediacy. But his treatment, lengthy as it is, reads more like an extended magazine article. Missing is a view of Apollo in a wider context, one that captures the mythos of our efforts to land on the moon. 40,000 first printing.
Copyright 1994 Reed Business Information, Inc.

From Library Journal
Science writer Chaikin spent eight years interviewing dozens of NASA flight controllers, engineers, technicians, and especially all 23 surviving astronauts who flew missions to the moon during the Apollo program. Fleshed out with never-before-published conversations taken from declassified on-board voice recorders, his book provides a vivid account of the first era of manned lunar exploration. Published to coincide with the 25th anniversary of the first landing, Chaikin's insightful telling refreshes the oft-repeated stories of these pioneering flights with new details, anecdotes, and reflections that convey what the experience was like for the astronauts. He also shows that, paradoxically for one of the most intensively reported stories of its time, how little we really understood what happened on that July night in 1969. Reminiscent of Charles Murray and Catherine Bly Cox's superb Apollo: The Race to the Moon (LJ 6/15/89), this is a highly recommended purchase for both public and academic libraries.
--Thomas J. Frieling, Bainbridge Coll., Ga.
Copyright 1994 Reed Business Information, Inc.

Most helpful customer reviews

91 of 92 people found the following review helpful.
Best One Volume Book on Apollo
By Concerned Consumer
I've read this book numerous times since the first hardcover edition in 1994, and I never fail to learn something new. While there on many books on Apollo that a serious enthusiast should read, this is easily the SINGLE best book yet written. If you only ever read one book about the moon landings, then this should be it.

Chaikin is the only person to ever interview all 12 moonwalkers and get their personal feelings about everything from individual astronaut selection, crew selection, training, peer relations and best of all -- orbiting and walking on the moon. This is not a technical or scientific history, but an account of how the astronauts FELT about their entire Apollo experiences. You can easily "walk in their shoes" and "see through their eyes" with this book.

He writes in a way all persons can understand and simplifies the engineering and scientific aspects so you can understand what the astronauts were dealing with. Not only does he avoid getting bogged down in technical speak, but actually makes the technical parts fascinating to learn!

Although the moonwalkers are the primary focus of the book, Chaikin wrote a well-rounded history that encapsulates the entire Apollo story rather well. He didn't just interview moonwalkers, but also astronauts who stayed in orbit but still had valuable experiences to share. And Chaikin didn't stop there. Working as a brilliant historian should, he also spoke to the often neglected "ground people": i.e. family members, flight controllers, geologists, managers and administrators.

If you want a good summary of Project Apollo, I'd recommend four books:
"To A Rocky Moon: A Geologist's History of Lunar Exploration" - by Don Wilhems. This is the science side of the story, and quite fascinating!

"Apollo" - by Charles Murray and Catherine Bly Cox. An amazing book that discusses the often neglected side of Apollo -- the ground crew and Mission Control -- as well as other important support people. Your knowledge of spaceflight is incomplete without it.

"Full Moon" by Michael Light. A beautiful coffee table book with pictures that take your mind to the moon. With this you can almost see what the astronauts did!

And lastly, and most important of all, this book. . ."A Man on the Moon." It will almost make you feel like you were the fourth crewman.
The four together will give you the best sense of what happened at that fascinating time in history!

46 of 48 people found the following review helpful.
Without a doubt, THE book to read about the Apollo program!
By Chuck Johnson
I was 2 years old when Neil Armstrong placed the first boot print on the lunar surface, and after watching Apollo 13, I became curious as to what exactly it was that got us to the moon in the first place. In 6 months time I read "Lost Moon" by Jim Lovell, "Last Man on the Moon" by Gene Cernan, "The Race", "Schirra's Space" and "Deke!".
A Man on The Moon was the last book I read, and I can speak from firsthand experience when I say that if I would have read it up first, I would have had no need to read the others. That is NOT to say that all of the other books are not good, quality reads (with maybe the exception being Schirra's book), because they certainly are, but Andy Chaikin left absolutely nothing to the imagination and almost no stone unturned when he penned this exciting and informative book.
Even though I was just a toddler when our exploration of the lunar surface began, thanks to Andy Chaikin, I don't feel that I missed a single thing.

27 of 28 people found the following review helpful.
From the page to your mind!
By Mitch Reed
If you liked the HBO series "From The Earth To The Moon", you must read this book. Such a detailed account of the astronauts and the missions does not exist else where. Each mission is described separately, in great prose. A must buy for all serious space readers.

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Minggu, 22 Februari 2015

[F742.Ebook] Ebook Learning to Program with Alice (Custom Edition for Pace University), by Wanda P. Dann, Stephen Cooper, Randy Pausch

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Learning to Program with Alice (Custom Edition for Pace University), by Wanda P. Dann, Stephen Cooper, Randy Pausch

  • Published on: 2009
  • Binding: Ring-bound

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Jumat, 20 Februari 2015

[M398.Ebook] PDF Download Fish: An Enthusiast's Guide, by Peter B. Moyle

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Fish: An Enthusiast's Guide, by Peter B. Moyle

Engagingly written, with both learning and humor, Fish bridges the gap between purely pictorial books and scholarly texts, and provides a succinct summary of fish biology and conservation for students and fish enthusiasts.

  • Sales Rank: #797795 in Books
  • Published on: 1995-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .63" w x 6.00" l, 1.02 pounds
  • Binding: Paperback
  • 278 pages
Features
  • Used Book in Good Condition

Review
"This book by a fish biologist brings the layperson up to speed on fish biology and behavior. But the fish Moyle describes also become a metaphor for the fragile beauty of our world."--"Discover

From the Back Cover
In this book, Peter Moyle successfully illustrates the joys of the study of living fishes, revealing why those of us who have spent a lifetime studying fish as a profession consider ourselves to be so fortunate. We are constantly rewarded by discovering new and unexpected things that fish will do.

About the Author
Peter B. Moyle is coauthor of Fishes: An Introduction to Ichthyology (1988). He is Professor of Fisheries Biology at the University of California, Davis. Chris Mari van Dyck, who trained as a fish biologist, is a professional illustrator living in McAllen, Texas.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Superb Overview of Fish and Their Habitats
By mtot7359
This book is a relatively easy read for those new to or continuing their education of the piscine. The classes of fish get a brief overview, and then each water environment and its citizens get a nice explanation. Each chapter ends in a few suggestions for pursuing first hand experience by studying fish in local or vacation sites.

I have stumbled through the "Fishes of the World," which has highly technical descriptions of the fish families, and found this a much easier read as well as a good top level review. The illustrations are are mostly nice drawings, with additional color illustrations of some specific fish environments. There are also nice graphs illustrating fish environments and showing relative populations of fishes found in those environments.

As the preface states, this is a book for those interested in fish who are not trained ichthyologists. My thanks to the author's wife, who pointed out that the original text was boring, because the revamp is much, much better and not boring.

0 of 3 people found the following review helpful.
Great
By Morrve
I bought this book as an alternative to buying it in a school's bookstore and saved about $40. It's in great condition. The cover was a bit beat up but the pages were fine and the book's spine was as if it was brand new. For used it is in a very good condition.

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Selasa, 17 Februari 2015

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Feature
*Per 1 pose, 32 angle images x 72 poses = 2,304 Images
*Per 1 book = 72 poses, 2,304 Images.
*All 24 books = 1,584 poses, 55,296 Images.


Usage
Anyone can very easily draw a comic - ALLPOSE's 24 pose books
Professional pose image materials of human body for manufacturing paintings, designs, animations, cartoons, illustrations, game characters, continuities, and story boards etc.,
Portrayal ability maximization over only realm of Sketch from various angles in many situations
 : Systematic classification to replace hard works to collect materials
Make it yourself, if you want to save money. Buy it right now, if you want to save time and energy.


Description
Figure Drawing For Dummies appeals to both new art students and veteran artists who find it difficult to proportionally draw the human form. The illustrations and examples in Figure Drawing For Dummies are designed to help readers capture this elusive figure.

  • Sales Rank: #1343549 in Books
  • Published on: 2011
  • Binding: Paperback

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0 of 0 people found the following review helpful.
AWESOME BOOK!
By Amazon Customer
This book will provide the artist with a great gallery of basic figure positions and perspectives for anything you need reference for.
Buy the whole set, its worth it if your serious about figure drawing.

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Sabtu, 14 Februari 2015

[E955.Ebook] Get Free Ebook INFLUENCE: The Psychology of Persuasion 5th ed. Audio CD Set 5th (fifth) edition, by Dr. Robert Cialdini

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INFLUENCE: The Psychology of Persuasion 5th ed. Audio CD Set 5th (fifth) edition, by Dr. Robert Cialdini

  • Sales Rank: #1182048 in Books
  • Published on: 2012
  • Number of items: 2
  • Binding: Audio CD

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Rabu, 11 Februari 2015

[P477.Ebook] Free PDF She Wore Red Trainers: A Muslim Love Story, by Na'ima B. Robert

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She Wore Red Trainers: A Muslim Love Story, by Na'ima B. Robert

Praise for Na'ima B. Robert's previous publications:

"Interesting, and certainly timely."—Kirkus Reviews, on Boy Vs Girl

"Highly recommended."—TheBookBag.co.uk, on Black Sheep

"Robert's poetic style is captivating."—School Library Journal, on Ramadan Moon

When Ali first meets Amirah, he notices everything about her—her hijab, her long eyelashes and her red trainers—in the time it takes to have one look, before lowering his gaze. And, although Ali is still coming to terms with the loss of his mother and exploring his identity as a Muslim, and although Amirah has sworn never to get married, they can't stop thinking about each other. Can Ali and Amirah ever have a halal "happily ever after"?

Na'ima B. Robert is descended from Scottish Highlanders on her father's side and the Zulu people on her mother's side. She was born in Leeds, England, grew up in Zimbabwe, and went to university in London, England. At high school, her loves included performing arts, public speaking, and writing stories that shocked her teachers! She has written several multicultural books for children which have won, and been shortlisted, for numerous awards.

Na'ima divides her time between London and Cairo, Egypt, and dreams of living on a farm with her own horses. Until then, she is happy to be a mum to her four children and keep reading and writing books that take her to a different world each time.

  • Sales Rank: #574732 in eBooks
  • Published on: 2014-06-07
  • Released on: 2014-06-07
  • Format: Kindle eBook

Review
"Alternating between Amirah and Ali's perspectives, Robert (Black Sheep) teases out the subtleties of young romance and the confounding pull of mutual attraction... it speaks vividly to conflicts of freedom, temptation, and faith. – Publishers Weekly

"Robert has painted a rich, varied picture of contemporary practicing Muslim teens... she succeeds in demonstrating the myriad ways many teens can live how they want while keeping halal" - Booklist

"a stunning novel of young romance" – Dolphin Book Blog

"Difficult as it is for non-Muslim teenagers to come to terms with semi-arranged marriage at 18 or 19, this compelling novel makes sense of it... a gentle, sensitive well paced love story, and I learnt a huge amount about Islam, which is, of course, a loving, caring, thoughtful way of life for the vast majority of its adherents." - The Independent, review by Susan Elkin

"faith and responsibility are sensitively explored... a well written and constructed story" - School Library Association

About the Author
Naima B. Robert: Na'ima B Robert is descended from Scottish Highlanders on her father's side and the Zulu people on her mother's side. She was born in Leeds, grew up in Zimbabwe and went to university in London. At high school, her loves included performing arts, public speaking and writing stories that shocked her teachers!
She has written several multicultural books for children.
She divides her time between London and Cairo and dreams of living on a farm with her own horses. Until then, she is happy to be a mum to her four children and keep reading and writing books that take her to a different world each time.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A very loving romance set in a world I know little about
By H Waterhouse
Sometimes it's really good to get a look at what fits into the "romance" template. It really makes you define your standards. As a person who reads a fair number of romance novels, the majority of which contain intercourse (or other sexual activity, and dictated by genders), I know that a lot of people think that romance has to have physical chemistry.

But I think at the core of my definition of romance, there is the evolution of a relationship with a resolution that is satisfying to all the participants. The rest is set-dressing.

In this case, the setting is really unusual for the romances I read -- almost everyone in the story is an observant Muslim in modern London, and that pervades everything about the book, from the rhythms of the day to the way the lovers feel about how they can interact. They are both conscious of what their boundaries are, and why they might want to violate them and why it's important to hold to them. I never got the feeling that they resented their restrictions, just that they were difficult, which I really appreciated. It's hard to write that state of tension without making a character sound unbearably whiny.

I liked that everyone talks about their faith, and the different ways they get comfort and support from it. I loved the rejection of the possible suitor who I thought of as St. John Eyre, who wanted a collection of good points instead of a partner. There is a glossary in the back! You might want to bookmark it, although the book is written smoothly enough that you can get most things from context. I also really liked that both of the main characters were service-oriented people, and that was part of what made them a good match. It seems more persistent than a shared taste in shoes.

As a romance, it was sweet, but not overwhelmingly good. As a cultural introduction, it was much more elegant than many. The combination was great because it got me through rough patches in both halves of the whole.

Read if: You love a romance that involves long-term consideration of compatibility. You want to understand a bit more about Muslim people who are not all the same caricature.

Skip if: You only read romances for the naughty bit. The first time they touch is after they get married and not onscreen.

Also read: An Assembly Such As This, by Pamela Aiden. It's also a novel on the less sexual and more religious side, this time based on Mr. Darcy and his faith life. No, really! I loved it.

0 of 0 people found the following review helpful.
Unique story, A painting in words
By Hend H.
So great to read about a love story told from the perspective of Muslim youth who are struggling to keep their relationship virtuous. Although the plot of the story is not action filled, the author keeps her readers' focus by painting a very clear picture of emotions and tiny but telling mannerisms. Very well written.

0 of 0 people found the following review helpful.
A great book to catch glimpse of halal romance & the life of practicing Muslims
By Bizu
My first time reading a Love story by a Muslim author and I love it! A great book to catch glimpse of lifestyle taught by Islam.

The mood is different than of the standard love books out there for sure. It has a special aura to it - the story felt 'virgin' and pure. I'm not exactly a teenager but the author managed to transferred me back to my younger years. Remember the days when you were too young to get married but you have crushes anyway? That's it. This book will make you feel giddy all over again!

Muslims or not, this book is perfect for young adults and adults alike. Read it and see if you can say no to the same love stories. You CAN fall in love and keep it HALAL.

Halal means adheres to Islamic law, as defined in the holy book, the Quran.

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Selasa, 10 Februari 2015

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This textbook covers the full range of topics and issues normally included in a course on economic growth and development. Both mainstream economic perspectives as well as the multi-paradigmatic, inter-disciplinary, and dynamic-evolutionary perspectives from heterodox economics are detailed. Economic development is viewed in terms of the long-run well-being of humanity, social stability, environmental sustainability, and just distribution of economic gains, not simply as the growth of GDP. Furthermore, this textbook explicitly recognizes the complexity of economic development by linking economic activity to our broader social and natural environments. The textbook's unique feature is its focus on the natural environment. Both the historical effects of economic development on the environment and the environmental constraints on future economic development are thoroughly discussed in two chapters on environmental issues and policies. In fact, because economic development is defined in terms of economic, social, and environmental sustainability, the natural environment is included in discussions throughout the book. The textbook is inter-disciplinary: knowledge from fields such as sociology, psychology, political science, economic history, and ecology is called on to enhance the economic analysis. A thorough historical account of the development of the principal paradigms of economic development is also included, and the important issues of institutional development and cultural change merit their own chapters. Two chapters on technological change holistically focus on production technologies as well as the dynamic performance of entire economic, social, and ecological systems. Also, the important relationship between economic development and globalization is presented in three chapters on international trade, international finance and investment, and immigration from both orthodox and heterodox perspectives.

  • Sales Rank: #17035142 in Books
  • Published on: 2016-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback
  • 900 pages

From the Inside Flap
This textbook covers the full range of topics and issues normally included in a course on economic growth and development. Both mainstream economic perspectives as well as the multi-paradigmatic, inter-disciplinary, and dynamic-evolutionary perspectives from heterodox economics are detailed. Economic development is viewed in terms of the long-run well-being of humanity, social stability, environmental sustainability, and just distribution of economic gains, not simply as the growth of GDP. Furthermore, this textbook explicitly recognizes the complexity of economic development by linking economic activity to our broader social and natural environments. The textbook's unique feature is its focus on the natural environment. Both the historical effects of economic development on the environment and the environmental constraints on future economic development are thoroughly discussed in two chapters on environmental issues and policies. In fact, because economic development is defined in terms of economic, social, and environmental sustainability, the natural environment is included in discussions throughout the book. The textbook is inter-disciplinary: knowledge from fields such as sociology, psychology, political science, economic history, and ecology is called on to enhance the economic analysis. A thorough historical account of the development of the principal paradigms of economic development is also included, and the important issues of institutional development and cultural change merit their own chapters. Two chapters on technological change holistically focus on production technologies as well as the dynamic performance of entire economic, social, and ecological systems. Also, the important relationship between economic development and globalization is presented in three chapters on international trade, international finance and investment, and immigration from both orthodox and heterodox perspectives.

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Sabtu, 07 Februari 2015

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Thicker than Water (The Shadow Acts Book 1), by E. L. Rummery

What's worse than a cold latte?
Demons.
Welcome to Sydney, where infernal creatures, witches, templars, and soy lattes inhabit the same cafes. Reluctantly.
After Julien (an arts student, and ideal demonic host) witnesses a strange girl jump off a bridge - and survive - he is unwillingly drawn into an (unpaid) investigation of the occult murders occurring in the city.
He's joined by a templar, a demon-turned-almost-human, and a barista who may-or-may-not be angelic. The four unlikely allies fight to eliminate the infernal threat before their own dark pasts are revealed.

  • Sales Rank: #1743541 in eBooks
  • Published on: 2015-10-23
  • Released on: 2015-10-23
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Riveting and Unique
By Amazon Customer
A witch who goes to uni? Mysterious supernatural entities who who work as baristas? Demons who, despite having cool possession powers, can be a bit dumb? Welcome to Sydney, where supernatural folk mingle with the public and try to lead normal lives- until a spate of mysterious murders pop up, backed by a centuries-old turf war between Witches and Templars. Julien, Isolde, Delilah and Damon find themselves at the centre of it all, and despite their differences- realise that they're the ones who have to sort out this whole mess.

I absolutely loved this story- it's rare to find a paranormal/urban fantasy novel that doesn't let itself get caught up in lightning fast relationships or cliched quick plots. In Thicker than Water, the characters are given space to breathe, which is a big reason why they're so delightful to read about. Allowing relationships and overarching plotlines to develop naturally against a backdrop of shorter, quicker narrative twists really lets the reader learn with & emphasise with the characters- a refreshing change from tradition when it comes to morally grey characters. With such engaging, complex and diverse people leading the story, I was more than happy to let myself get swept along by the plot, and immersed in a rich and interesting fantasy world. As someone who reads a lot of YA/fantasy/paranormal, things can get really repetitive and cliched- Thicker than Water was a breath of fresh air, full of engaged writing, clever remarks, and gorgeous wordy turns of phrases. I'm very excited to see what comes next from such an unique and engaging story world!

0 of 0 people found the following review helpful.
A Great Read from Beginning to Jaw Dropping End.
By Fiction-Book-Reviewer
Thicker Than Water takes place in Sydney, Australia where the journey of a Templar, a Witch, and an old soul start to form. Julien and Isolde first meet when Isolde jumps after a man who had just dived off of a bridge. Julien rushes to the underpass below and is shocked when he realizes he can only see the woman because witches, like him, can see through illusions. Isolde is able to heal the suicidal man as well as herself fairly quickly. Julian and Isolde became fast friends from that day on. Not long after, Isolde is on her way back to her apartment after handing out food to a group of homeless individuals in an alley in Blackwattle when she is attacked by demons. A Templar trained in killing witches and Demons, named Delilah, comes to her rescue. The three of them set out to find who are letting demons pass through from hell and soon come across a demon who possessed the body of someone Isolde use to know. After Delilah and Julien try to kill the demon, Isolde steps in, in hopes of healing him. Instead she somehow binds the demon to the body, making him human. Delilah lies to the demon, convincing him that he cannot harm Isolde without harming himself. They name the demon, Damon, who becomes part of their group and comes to be protective over Isolde. Throughout the novel, the histories of Julien, Delilah and Isolde are revealed. It becomes clear the tragic secrets they hold from each other are far more intertwined than they could ever know.

Thicker than Water is one of those books that keep you at the edge of your seat from beginning to jaw dropping end. I’ve read many books that incorporated the classic supernatural; ghosts, witches, demons, nephilim and vampires. This book has a different twist in this regard by placing the demons to the forefront along with the witches as well as a whole new race, Templars. E.L. Rummery did a great job making the characters as well rounded and real as possible. The twists and turns throughout the novel left no holes and always leading to something bigger. I loved how the back story of Delilah and Julien came together to create an ending that leaves you dumbstruck. I look forward to reading the second installment of The Shadow Acts series. I would recommend this novel to anyone who enjoys a different twist on paranormal, mystery books and would like a fresh, dangerous world to step into.

~Fiction-Book-Reviewer
Take a look at my Blogspot page![...]

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Kamis, 05 Februari 2015

[N969.Ebook] PDF Download U.S. GAAP Financial Statements - Best Practices in Presentation and Disclosure, by AICPA

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U.S. GAAP Financial Statements - Best Practices in Presentation and Disclosure, by AICPA

With comprehensive coverage of virtually every required disclosure, this resource is designed to give you an unparalleled picture of U.S. GAAP compliance.

This valuable tool provides hundreds of high quality disclosure examples from carefully selected U.S. companies in more than 100 industries-including banking, credit and insurance-from such organizations as Google, Ford, Target, and The Goldman Sachs Group. Don't spend your time searching for the most helpful example of a given disclosure, let AICPA's experts do the work for you.

You'll find illustrations of the most important, immediate and challenging disclosures, such as derivatives and hedging, consolidations and fair value measurement.

This edition also provides clear, direct guidance to help you understand and comply with all significant reporting requirements, and detailed indexes to help you find exactly what you need in as little time as possible.

For auditors, this resource presents up-to-date auditors' reports, fully in compliance with the recent Clarified Auditing Standards.

Save time and improve efficiency with the unrivaled presentation and disclosure examples found in U.S. GAAP Financial Statements.

  • Sales Rank: #2330659 in Books
  • Published on: 2014
  • Number of items: 1
  • Binding: Paperback

Most helpful customer reviews

7 of 7 people found the following review helpful.
Do not like new format
By ECA
I have been ordering Accounting Trends & Techniques every 2-3 years to see what accounting methods and disclosures companies are using. The book at one time reviewed 600 firms and then 500 firms. The book indicated how many firms used various accounting methods (FIFO, LIFO, etc). Evidently the 2012 edition changed to reviewing 350 firms but does not disclose the use of various methods. Only the actual disclosures from a particular company(ies) is shown. The are no tables giving the number of companies that use a particular method or entered into a particular transaction (such as issuing a stock dividend). I do not find this edition as useful.

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Senin, 02 Februari 2015

[H412.Ebook] PDF Ebook Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, by Reed Holden, Mark Burton

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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, by Reed Holden, Mark Burton

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

  • Sales Rank: #547319 in Books
  • Brand: Holden, Reed K./ Burton, Mark R.
  • Published on: 2008-02-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .88" w x 6.35" l, .90 pounds
  • Binding: Hardcover
  • 240 pages

From the Inside Flap

Face facts: Customers have never met a price they liked. And they will use every trick in the book to get you to lower your prices and give up profits. The typical business response is to discount, discount, discount—resulting in less revenue and lower profits.

In Pricing with Confidence, pricing gurus Reed Holden and Mark Burton offer a radically different solution—one that actually builds revenues and profits without lowering prices. The key? Linking prices to the value delivered. The real trick is to bring people from marketing, product development, sales, and senior management into the process of discovering and defending the value you create for customers.

Holden and Burton show you how you can get everyone in your firm to feel 100% confident in your pricing—no matter what customers are saying or how fierce the competition. By following the ten simple rules outlined in Pricing with Confidence, you will be able to hold steady or even raise prices while your customers experience increased value for every dollar they spend. The result is increased revenues and profits.

Pricing with Confidence is a road map for senior leadership in sales, marketing, finance, and pricing to work together to outperform the competition. Pricing with Confidence is organized into ten simple and practical rules to help senior leaders tackle rampant price discounting, negotiate with poker-faced customers, and protect the value a company works so hard to create.

From the Back Cover

Pricing with Confidence

Pricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table:

Rule One: Replace the Discounting Habit with a Little Arrogance

Who says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table.

Rule Two: Understand Your Value to Your Customer

Your customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it.

Rule Three: Apply One of Three Simple Pricing Strategies

One of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered.

Rule Five: Price to Increase Profits

Revenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided "dumb-bell pricing." Here's how you can, too.

Rule Eight: Build Your Selling Backbone

Use the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation.

About the Author

Dr. Reed K. Holden is founder of Holden Advisors, a pricing consulting firm that specializes in working across product, marketing, pricing, and selling functions to improve pricing performance. Dr. Holden is an Adjunct Associate Professor at Columbia University. He has been speaking professionally for twenty years and is a regular keynote speaker on pricing and customer value. He can be reached at rholden@holdenadvisors.com.

Mark R. Burton is cofounder and Vice President of Holden Advisors. He speaks frequently at Fortune 2000 events and conferences, and has developed leading-edge, risk-based models for the pricing industry. He can be reached at mburton@holdenadvisors.com.

For more information, please visit: PricingWithConfidenceBook.com

Most helpful customer reviews

34 of 34 people found the following review helpful.
Setting an optimal price where company profits are maximized is one of the most difficult decisions to make when starting a biz.
By Jeff Lippincott
I liked this book a lot. I thought it was well outlined and well written. The book's overall message is that the small business owner should link prices to the value delivered. The reader should be able to optimize pricing for her services or products after considering the 10 rules of pricing presented in this book:

1. Generally, don't let the customer talk you down in price
2. Price your service or product at a level that a customer is willing to pay if they understand the value of your service or product
3. Know which of three pricing strategies you are using and stick to it
4. It's OK to negotiate price with customers, but make sure you win
5. It's OK to lower prices, but only in order to increase profits
6. Expand your offerings so you aren't locked into one price for one product
7. Great pricing will often force your competition to react to your pricing
8. Your company's sales force has to be expert at why and how you priced your services or products
9. Set prices based on value - not on cost-plus
10. Always keep in mind you are in business to make a profit without leaving money on the table

I loved the instruction that the author provides regarding how an owner of a small business has to be willing (and able) to fire unprofitable clients and customers. Business people who compete on price are playing a fool's game. Smart business owners understand that value is the basis for business exchange and that to be successful at business one must FULLY understand value. This book puts forth a pretty good effort to help the reader fully understand value, or at least how to go about fully understanding value after doing a little investigation and research of the market.

Pricing goods and/or services is far from simple. And setting an optimal price is one of the most difficult decisions to make when starting a business. Furthermore, as a business grows and matures pricing at an optimal level continues to be difficult. Prices never stay the same because demand never stays the same. To do this well one must know the market (competitors & customers), know the costs, know the perceived value, and know the actual value.

Getting a handle on all this is not particularly easy. This is especially true because customers are often times very hard to figure out. Some are price buyers, some are value buyers, some are relationship buyers, and some are poker-playing buyers. Knowing these four types of buyers is a heads up for the small business person. But he or she still has to read the customer and figure out which one of these four the customer is before negotiations can be performed in favor of the seller. Read this book and start on your path of being a better pricer of your services or goods. 5 stars!

20 of 23 people found the following review helpful.
Priceless Wisdom From Reed Holden and Mark Burton
By Ron Baker
The American writer Alfred Kazin remarked that "One writes to make a home for oneself, on paper, in time and in other's minds."

Well, Reed Holden certainly has had a place in my mind since I first read him back in October 1998. His book, co-authored with Thomas T. Nagle, The Strategy and Tactics of Pricing (STP) is a seminal work, adorning the bookshelves of anyone who takes pricing seriously. With this influential book, Holden and Nagle are probably more responsible than any other individuals for putting pricing on the organizational charts of companies around the world.

I was fortunate enough to receive an advance copy of Reed Holden and Mark Burton's new book, Pricing With Confidence, spending a couple of days after the New Year absorbing its many lessons. Of course, there is no possible way to do justice to this work in such a short space, so instead I will simply share with you some of the more brilliant insights that struck me like a thunderbolt.

In addition to a brief synopsis of the Ten Rules of Engagement, the Introduction starts out with a discussion of the pricing death spiral, a never-ending process whereby the buyer continuously gets the seller to offer more and deeper discounts. A process, the authors teach, with no winners, only survivors. The Ten Rules offered in the book are effective strategies to counter this trap--along with capturing more of the value a company creates.

The Introduction also contains a discussion on "What Is Your Pricing Purpose?" offering this advice: "In Reality, pricing is far from simple. Setting the optimum price is one of the most difficult decisions managers ever make."

Amen. This statement recognizes that pricing is not a science, it is an art; but it's also a skill, meaning the more we do it, the better we get. The authors also suggest that the highest purpose of pricing is to increase profits.

The summary of Rule Two proffers this sage advice: "You can't have confidence in your pricing until you have confidence in the financial value that your offerings create for customers. Even though many managers are convinced they can't get this information, the reality is that most of your customers are eager to tell you. All it takes is asking the right questions and being willing to listen."

Yet how many firms truly understand this? It's much easier to sit around and lament the fact that what they sell is increasingly a "commodity," complaining about the procurement process, and whining that customers simply don't understand the value they create. But that's the cowardly way out, shifting blame and responsibility onto others.

If companies themselves don't take responsibility for comprehending, communicating, creating, convincing and capturing value, who will? How can you change something if you don't accept responsibility for the underlying causes?

The discount habit--what they label discount creep--is usually the result of either selling to customers who don't value what is offered, or a wrong customer to begin with--as they write, "the price isn't wrong; the customer is."

Rule Four identifies four types of customers: price buyers, value buyers, relationship buyers, and a group they call poker-playing buyers. The chapter goes on to discuss strategies--honed by real-world experience--on how to deal with each type that are worth the price of admission.

Lest anyone accuse me of writing a hagiographic review, I don't agree with everything in this book, a source of endless exchanges of emails between Reed and myself.

My biggest disagreement is with Rule Nine: "Take Simple Steps to Move From Cost-Plus to Value-Based Pricing." It's not that I disagree with the necessity of an incremental approach--since the cultural change required for any company to move to real Value Pricing is massive--it by necessity must be incremental.

My issue is with this statement: "There is nothing wrong with cost-plus pricing as long as it does a good job of leveraging the financial value you create for customers." Yet, it's highly unlikely that cost-plus pricing does this, except by coincidence.

My worry with this statement is that some leaders will use it as an excuse to delay, or put off entirely, making the transition to VP. Replacing cost-plus theory with value-based theory is hard enough without some people clinging to any last vestige of the proprietary of the old model, especially from someone as prominent as Reed Holden.

But then they write: "An important point about cost-plus pricing is that most organizations are comfortable with it," all I can say is a lot of people are comfortable being fat, but that doesn't make it optimal. I also reject their notion that "If an organization sharpens the quality of its costing data, it is always in a superior position." And "Applying incremental costing produces what we call value-enhanced cost-plus pricing." Huh? That's a enhanced contradiction in terms--like jumbo shrimp.

But becoming more accurate cost accountants isn't going to make a company become better pricers. Toyota doesn't even use a standard cost accounting system, but rather a process they call target costing.

These technical disagreements aside, they take nothing away from this work--a fantastic book that should be read by anyone who considers themselves serious about creating and capturing value through better pricing. Reed and Mark have created another permanent home in my mind with this work.

12 of 14 people found the following review helpful.
Practical steps that will improve pricing - Just do them
By Jim Geisman
Often books written by pricing consultants look at situations and tell the reader "what is possible". Many of these books should have a disclaimer saying "consultants not included" since many times the only way to get results is by hiring consultants.

While those books are rich on methodologies, analyses and frameworks, they are poor on answering the question "So what should I do first thing tomorrow?" That is where Pricing With Confidence comes in.

Reed Holden, one of the pricing community's thought leaders has authored a new book along with Mark Burton, co-founder of Reed's new consulting organization, Holden Advisors. General Managers and people in pricing functions will find this book valuable for several reasons.

First, the authors offer, as they say, ten ways to stop leaving money on the table. Second, the suggestions are immediately actionable without consultants. Third, they will bolster your confidence that, with some intestinal fortitude, change is possible.

The book chapters are devoted to each of the ten ways to stop leaving money on the table. The writing is down-to-earth and easy to read (and, even more important, easy to understand). For those readers who may want to skim the book, they would be well advised to read the introduction that contains an excellent summary of the ten chapters.

This book deserves bookshelf space for people who want to find ways to improve their company's financial performance and are willing to make the necessary incremental changes. There is no silver bullet or magic in Pricing With Confidence. It is a straightforward book that proves, once again, that 80% of success is just showing up (and doing a few things right.)

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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, by Reed Holden, Mark Burton PDF

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, by Reed Holden, Mark Burton PDF

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, by Reed Holden, Mark Burton PDF
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, by Reed Holden, Mark Burton PDF